Then the recession happened in 2007 and the whole market crashed. I watched TV, I would read the newspapers, I would read the magazines, and I wouldn’t see anyone… anyone. They were all just numbers. There were no people. I wanted to put a face on the crisis. (…)I know I’m not a great photographer, I’m not a great videographer, I’m not a great designer or anything. But I can put a story together well. (…)Don’t forget, it’s not your story, it’s their story, and you’re just helping them tell that story. You can plan your shoots which will help you on the field if you’re not very comfortable, you can plan your questions which will help you a ton during the interview, but just don’t be like a horse race. You need to be looking around you. It’s not just about the technical, it’s not just about the questions, it’s about what’s the best way to tell this story. (…)And that’s what multimedia is, you’re just telling their story, you’re touching peoples hearts. Whenever you’re showing someone a story you did and you see emotion in their face, that’s it. If you see a smile, if you see a tear, if you see someone sad, that’s it. That story fulfilled something.
Lo dice Nacho Corbella, profesor, colega y amigo en la FCom de la Universidad de los Andes. Sorprende gratamente su insistencia en la centralidad de la historia a la hora de hacer su trabajo como productor multimedia. Nacho no pierde de vista, en medio de la fascinación que produce la tecnología, que lo importante es qué cuentas y cómo. Recomiendo la entrevista de Mediastorm.